Intellectual property rights, such as brands, designs, patents and copyrights provide exclusive rights which are nice to have … or nasty to clash with.
Incurring high costs for a design, name, invention or product launch without previously verifying if the intellectual property rights are vested in another person is considered irresponsible nowadays. Moreover, protection is not necessarily “paid dearly”. Protecting the appearance of a product by a copyright, a registered or unregistered model right or on the basis of unfair competition is possible without incurring costs. If you do decide to invest in intellectual property right protection, you expect this protection to produce effect.